Congratulations to Professor Jolanda Jetten, Professor Alex Haslam, Dr Nik Steffens, Professor Blake McKimmie and Professor Barbara Masser from UQ’s School of Psychology who are part of a successful team awarded over $4 million for the collaborative ARC Training Centre for Behavioural Insights for Technology Adoption.
The Centre will be led by QUT (Economics and Marketing) and has a UQ node (led by Psychology and including Economics) and a UWA node. It addresses Australia’s need for the adoption of innovation technologies to improve outcomes in health, agriculture and cybersecurity. Despite technically viable solutions, innovations fail to be adopted due to behavioural, economic and technological barriers. Behavioural approaches can promote significant gains by bridging the barriers to technology adoption.
The Centre will boost national productivity by identifying, designing and evaluating solutions that address these barriers. By uniting industry and government with world-leading interdisciplinary researchers, the Centre will build transformative capability in people, data and solutions and support Australian organisations to achieve higher returns on technology investment.
